This online dating application follows a freemium approach, allowing the users to proceed with the platform for free or pay an affordable fee to unlock more opportunities, like better search results filtering or better profile visibility. However, most users report that Badoo works well even without paid options. With the help of paid credits, you can improve the visibility and discoverability of your profile in search to get more likes and messages. Badoo is an online dating app that has a credit system in-built. There are two subscription packages, plus one more interesting feature – on Bumble, only women can write the first message. Bumble also follows the subscription business model which, in general, is pretty similar to the one of Tinder. Most users report that paid Tinder features are pretty effective, so the subscription is worth its cost (which is still pretty reasonable). There are three tariff plants each of which comes with more or less advanced features, plus in-app advertising. As for the business model the app follows, the creators of Tinder decided not to reinvent the wheel so they monetize their app with the help of a subscription. In our recent article, we have already discussed how to build a website like Tinder. How do dating apps monetize their software? Let’s find it out, researching the examples of the market-leading solutions.
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